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Sportsbook Hold by Month: Share of Each Bet Sportsbooks Keep
U.S. online sportsbooks kept 11.0% of the amount bet in July 2026, across 27 states reporting both handle and revenue. Over the past 12 months, hold was 10.0%.
Hold is revenue (GGR) divided by handle. Single months swing with game results; the 12-month line shows the trend as parlays and same-game bets take a larger share.
Single monthPast 12 monthsMiddle half of states
0%5%10%15%202020212022202320242025202610.0%
Oct 2019–Jul 2026 · Source: state regulators · Revenue
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Data
| Month | Hold | Past 12 months | Middle half of states | Handle | Revenue | States |
|---|---|---|---|---|---|---|
| Jul 2026 | 11.0% | 10.0% | 9.5%–10.9% | $10.8B | $1.19B | 27 |
| Jun 2026 | 7.9% | 10.0% | 9.4%–10.9% | $11.6B | $923M | 27 |
| May 2026 | 10.8% | 10.3% | 9.8%–11.2% | $11.8B | $1.27B | 27 |
| Apr 2026 | 11.1% | 10.3% | 9.8%–11.3% | $12.4B | $1.37B | 27 |
| Mar 2026 | 9.1% | 10.2% | 9.6%–11.1% | $14.0B | $1.28B | 27 |
| Feb 2026 | 9.3% | 9.9% | 9.3%–10.9% | $11.6B | $1.08B | 27 |
| Jan 2026 | 10.5% | 10.0% | 9.4%–11.1% | $14.4B | $1.52B | 27 |
| Dec 2025 | 12.0% | 10.0% | 9.4%–11.2% | $14.6B | $1.76B | 27 |
| Nov 2025 | 11.0% | 9.4% | 8.9%–10.5% | $16.3B | $1.79B | 26 |
| Oct 2025 | 9.0% | 9.3% | 8.9%–10.5% | $16.1B | $1.44B | 26 |
| Sep 2025 | 8.1% | 9.1% | 8.7%–10.3% | $14.1B | $1.14B | 26 |
| Aug 2025 | 10.6% | 9.4% | 9.0%–10.6% | $10.1B | $1.08B | 26 |
| Jul 2025 | 10.9% | 9.3% | 8.8%–10.5% | $8.11B | $886M | 26 |
| Jun 2025 | 12.4% | 9.3% | 8.7%–10.6% | $9.20B | $1.14B | 26 |
| May 2025 | 11.1% | 9.1% | 8.5%–10.5% | $11.8B | $1.31B | 26 |
| Apr 2025 | 9.2% | 9.0% | 8.5%–10.3% | $12.2B | $1.12B | 26 |
| Mar 2025 | 6.3% | 9.0% | 8.6%–10.3% | $14.2B | $896M | 26 |
| Feb 2025 | 9.9% | 9.2% | 8.8%–10.6% | $11.5B | $1.13B | 26 |
| Jan 2025 | 10.5% | 9.1% | 8.6%–10.3% | $14.4B | $1.51B | 26 |
| Dec 2024 | 6.0% | 9.1% | 8.6%–10.3% | $14.4B | $857M | 26 |
| Nov 2024 | 10.5% | 9.4% | 9.0%–10.7% | $14.8B | $1.55B | 26 |
| Oct 2024 | 7.0% | 9.0% | 8.5%–10.2% | $13.8B | $974M | 26 |
| Sep 2024 | 10.9% | 9.2% | 8.8%–10.4% | $12.6B | $1.38B | 26 |
| Aug 2024 | 8.4% | 9.1% | 8.6%–10.1% | $8.26B | $697M | 26 |
| Jul 2024 | 11.1% | 9.1% | 8.6%–10.0% | $7.26B | $806M | 26 |
| Jun 2024 | 9.4% | 9.0% | 8.6%–10.0% | $8.27B | $780M | 25 |
| May 2024 | 10.4% | 9.0% | 8.5%–9.9% | $10.1B | $1.05B | 25 |
| Apr 2024 | 9.9% | 9.0% | 8.6%–10.1% | $11.1B | $1.10B | 25 |
| Mar 2024 | 7.7% | 8.9% | 8.7%–10.0% | $12.9B | $996M | 25 |
| Feb 2024 | 7.9% | 9.1% | 8.7%–10.2% | $10.2B | $805M | 24 |
| Jan 2024 | 10.7% | 9.1% | 8.7%–10.2% | $12.6B | $1.35B | 24 |
| Dec 2023 | 9.5% | 8.9% | 8.4%–9.9% | $12.6B | $1.20B | 23 |
| Nov 2023 | 6.1% | 8.9% | 8.4%–9.8% | $13.1B | $803M | 23 |
| Oct 2023 | 9.4% | 9.2% | 8.8%–9.8% | $11.5B | $1.08B | 22 |
| Sep 2023 | 9.2% | 9.1% | 8.8%–9.4% | $10.4B | $956M | 22 |
| Aug 2023 | 9.0% | 9.2% | 9.0%–9.7% | $6.04B | $546M | 21 |
| Jul 2023 | 10.3% | 9.3% | 8.8%–9.8% | $5.31B | $549M | 21 |
| Jun 2023 | 8.4% | 9.2% | 8.8%–9.9% | $6.19B | $519M | 22 |
| May 2023 | 11.2% | 9.1% | 8.6%–9.8% | $7.62B | $850M | 22 |
| Apr 2023 | 9.4% | 8.9% | 8.6%–9.6% | $8.58B | $811M | 22 |
| Mar 2023 | 9.4% | 8.7% | 8.3%–9.4% | $10.5B | $981M | 22 |
| Feb 2023 | 7.9% | 8.4% | 8.0%–9.3% | $8.32B | $653M | 21 |
| Jan 2023 | 9.1% | 8.2% | 7.9%–9.1% | $10.6B | $959M | 21 |
| Dec 2022 | 9.2% | 7.8% | 7.8%–8.8% | $9.06B | $834M | 19 |
| Nov 2022 | 7.9% | 7.4% | 7.0%–8.4% | $8.96B | $708M | 19 |
| Oct 2022 | 8.5% | 7.5% | 7.2%–8.6% | $8.60B | $730M | 18 |
| Sep 2022 | 11.1% | 7.3% | 6.9%–8.1% | $7.02B | $781M | 18 |
| Aug 2022 | 10.2% | 6.9% | 6.6%–7.7% | $4.51B | $461M | 18 |
| Jul 2022 | 9.1% | 6.7% | 6.3%–7.2% | $4.13B | $376M | 18 |
| Jun 2022 | 6.1% | 6.6% | 6.3%–7.2% | $5.00B | $304M | 18 |
| May 2022 | 9.1% | 6.8% | 6.4%–7.5% | $6.13B | $556M | 18 |
| Apr 2022 | 6.8% | 6.6% | 6.2%–7.3% | $6.91B | $473M | 18 |
| Mar 2022 | 6.3% | 6.6% | 6.3%–7.3% | $8.47B | $538M | 18 |
| Feb 2022 | 4.7% | 6.7% | 6.4%–7.4% | $7.21B | $342M | 18 |
| Jan 2022 | 6.1% | 6.8% | 6.5%–7.5% | $8.84B | $538M | 18 |
| Dec 2021 | 4.9% | 7.0% | 6.5%–7.6% | $6.49B | $320M | 15 |
| Nov 2021 | 9.1% | 7.3% | 6.7%–7.6% | $6.50B | $595M | 15 |
| Oct 2021 | 5.5% | 7.0% | 6.6%–7.4% | $6.52B | $361M | 15 |
| Sep 2021 | 7.0% | 7.3% | 6.8%–7.7% | $4.74B | $332M | 14 |
| Aug 2021 | 6.9% | 7.1% | 6.7%–7.5% | $2.69B | $185M | 12 |
| Jul 2021 | 9.2% | 7.1% | 6.6%–7.5% | $2.39B | $219M | 12 |
| Jun 2021 | 8.9% | 7.0% | 6.6%–7.3% | $3.09B | $276M | 12 |
| May 2021 | 7.0% | 6.8% | 6.5%–7.2% | $3.20B | $223M | 12 |
| Apr 2021 | 7.3% | $3.23B | $237M | 12 | ||
| Mar 2021 | 7.3% | $3.98B | $292M | 12 | ||
| Feb 2021 | 5.4% | $3.43B | $184M | 12 | ||
| Jan 2021 | 7.9% | $3.65B | $289M | 12 | ||
| Dec 2020 | 6.3% | $3.04B | $192M | 9 | ||
| Nov 2020 | 7.3% | $2.69B | $198M | 9 | ||
| Oct 2020 | 7.8% | $2.55B | $198M | 9 | ||
| Sep 2020 | 3.9% | $2.20B | $85.7M | 9 | ||
| Aug 2020 | 5.6% | $1.72B | $96.5M | 9 | ||
| Jul 2020 | 7.8% | $776M | $60.6M | 9 | ||
| Jun 2020 | 7.4% | $375M | $27.8M | 8 | ||
| Mar 2020 | 6.8% | $471M | $32.0M | 7 | ||
| Feb 2020 | 4.0% | $1.20B | $48.5M | 7 | ||
| Jan 2020 | 7.6% | $1.25B | $95.4M | 7 | ||
| Dec 2019 | 5.1% | $991M | $50.3M | 6 | ||
| Nov 2019 | 5.7% | $943M | $53.5M | 5 | ||
| Oct 2019 | 8.2% | $739M | $60.5M | 5 |
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