Charts / Chart
Recorded Gambling Endorsement Deals by Product
The atlas records 298 person–brand endorsement deals. These bars describe the collected records, not the size or growth of the endorsement market.
Recorded person–brand deals only, not all endorsements or market share. Research coverage varies by year and product. A joint announcement can count once for each person’s recorded deal.
No years or quarters have verified comparable coverage, so time trends and projections are not shown. Undated and older records remain included in these category counts.
Source: atlas endorsement records · Includes undated records · Operators
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Data
| Product | Recorded deals |
|---|---|
| Sportsbook | 162 |
| Poker | 38 |
| Prediction market | 38 |
| Casino and online casino | 25 |
| Fantasy | 25 |
| Sweepstakes casino | 10 |
Recorded person–brand deals only, not all endorsements or market share. Research coverage varies by year and product. A joint announcement can count once for each person’s recorded deal.
Notes
2026 is a partial calendar year; earlier years also have unmeasured coverage gaps.