Operators / PrizePicks
PrizePicks
Operator · PrizePicks, LLC (SidePrize LLC / Performance Predictions LLC) · Atlanta, Georgia[1]
Founded as PredictPicks by Adam Wexler and Jay Deuskar (2015 per Wikipedia; Inc. lists 2017); renamed PrizePicks Oct 2018. Mike Ybarra became CEO Aug 2024. Allwyn announced purchase of a 62.3% stake for ~$1.5B, Jan 2026. Florida ordered PrizePicks to end its pick'em games Feb 2024 (re-entered via peer-to-peer "Arena" format Apr 2024); New York paused paid contests Feb 2024 and the company paid ~$15M to operate without a license.
Brands
- PrizePicks — Pick'em fantasy
- Arena — Pick'em fantasy · since Apr 2024
Latest reported 12-month window
Available reports within each market’s latest 12-month window; missing months may make totals incomplete. License-holder totals may include partner-operated brands; rows are not necessarily additive.
| State | Vertical | Channel | Reported period | Handle | GGR |
|---|---|---|---|---|---|
| Arizona | Daily fantasy | online | Aug 1, 2025 – Jul 31, 2026 | $59.7M | $13.5M |
| Massachusetts | Daily fantasy | online | Aug 1, 2024 – Aug 31, 2024 | $2.3M | $467K |
| Maine | Daily fantasy | online | Sep 1, 2025 – Aug 31, 2026 | — | — |
| Michigan | Daily fantasy | online | Aug 1, 2025 – Jul 31, 2026 | — | — |
Licenses
| State | Vertical | Brand | License | Status | Launched |
|---|---|---|---|---|---|
| Arizona | Pick'em fantasy | PrizePicks | Fantasy Sports Contest Operator | active | [2],[3] |
| Indiana | Daily fantasy | PrizePicks | Paid Fantasy Sports Operator (Permanent) | active | [4] |
| Massachusetts | Pick'em fantasy | PrizePicks | DFS Operator | active | [5] |
| New York | Daily fantasy | PrizePicks | IFS Contest Operator Registration | active | [6] |
| Tennessee | Pick'em fantasy | PrizePicks | Fantasy Sports Operator | active | [7] |
Sources
- PrizePicks · retrieved Oct 10, 2026
- Approved Operators & Retail Locations · retrieved Oct 10, 2026
- Arizona Daily Fantasy Sports · retrieved Oct 10, 2026
Correction (2026-10-10 review) -- removed excerpt per the Excerpts rule (page not fetched; read as a search-result summary, direct fetch not attempted). Undated page; listed DraftKings DFS, FanDuel DFS, PrizePicks, Underdog Fantasy, Betr Picks, and Yahoo Fantasy as operating Arizona DFS/pick'em contests; retained only for the PrizePicks contest-format note, superseded elsewhere by az-ewfs-operators.
- Paid Fantasy Sports Operators (Current as of 07/27/2026) · retrieved Oct 10, 2026
- Daily Fantasy Sports or Fantasy Contests in Massachusetts · retrieved Oct 10, 2026
- Interactive Fantasy Sports (IFS) · retrieved Oct 10, 2026
- Licensees & Registrants | Tennessee Sports Wagering Council · retrieved Oct 10, 2026